World Recycling Day & Sustainable Electronics

Today, March 18th, marks World Recycling Day. A day dedicated to raising awareness about recycling and its importance in environmental conservation. We’d like to use the occasion to highlight our LIFE EPICS project, which is focused on reducing electronic waste and promoting a circular economy in the electronics sector.

Electronic waste, or e-waste, is a growing concern due to the rapid turnover of technology and the scarce and hazardous materials contained within electronic devices. As the world observes World Recycling Day, we urge consumers throughout Europe to manage and reduce their e-waste.

Campaigning for a circular and sustainable economy

The newly launched LIFE EPICS campaign by Euronics addresses the environmental impact of electronic products through various initiatives:

We are committed to training thousands of in-store professionals to better understand sustainability in electronics. This training will help staff help customers understand and compare characteristics such as energy efficiency, repairability and recyclability. This way, we promote informed decision-making towards informed purchasing, repair, reuse and recycling practices.

Furthermore, our RepAir and ReLife Corners in stores across a few European countries will offer repair services and refurbished electronics. By focusing on extending the lifespan of devices, we provide consumers with practical options for reducing e-waste. Encouraging consumers to repair can extend product lifetimes, reduce avoidable waste and, depending on the repair and product concerned, postpone replacement costs due to the extended lifecycle of products.

Finally, the project is developing and testing an approach for presenting specific product characteristics, including repairability, recyclability and energy efficiency. The approach will present relevant characteristics separately, supported by an explanation of the criteria, data sources and methodology. based on various criteria such as repairability, recyclability and others. Through the information conveyed by this index, our consumers can make informed comparisons based on clearly defined product characteristics.

A Collaborative Effort Across Europe

The LIFE EPICS campaign is a joint effort involving Euronics GEIE and other European Euronics members. The campaign's initial focus on 5 countries is part of a broader plan to expand sustainable practices across all member countries.

Supporting Better Repair and Recycling Decisions: Join the E-Waste Revolution Today!

World Recycling Day serves to remind us of our collective responsibility in managing electronic waste. Through the LIFE EPICS campaign, Euronics is actively supporting clearer recyclability information and circular practices within electronics retail within the electronics industry. We also urge you to consider your own role in creating change. Visit your nearest Euronics-affiliated store to discover more about the LIFE EPICS campaign and explore options for recycling and repairing your electronic devices. Because every step, no matter how small, moves us closer towards a sustainable future.